Stef Adonis

Stef Adonis

Head of Communications
Stef leads and manages all communications and marketing activities. He played a pivotal part in merging the company’s two brands, and recently led their rebranding to Helm, managing all stakeholder relations and internal partners.


Stef has been working with words for over 15 years and speaking them adequately for 15 more. His writing career has seen stints in advertising, journalism, sports writing, and digital content. At Helm (previously Praekelt), he leads and manages all communications and marketing activities.

Before Helm, Stef worked extensively on brands such as Nike, Johnnie Walker, DStv, Levi’s, MTN, Allan Gray, and Guinness, where he was Pan African Editor of Guinness VIP – then the largest branded mobisite in Africa.

At Helm, we have found the sweet spot between what our clients need and what their users need. We understand that people are busy, so the brands and services they interact with on a daily basis should not be adding to that – we should be making their lives and customer experiences simpler. That’s where we add value: radically simplifying those complex human realities.