Stef’s career has taken the scenic route through advertising, journalism, sports writing, and digital content. He has worked with the likes of Nike, Adidas, Johnnie Walker, DStv, Levi's, Allan Gray, and Guinness, where he was Pan African Editor of Guinness VIP, then the largest branded mobisite on the continent.

At Helm, Stef is part strategist, part storyteller, and part loudspeaker. His biggest and most boisterous belief is that Helm, our team, and our use of technology can change the everyday lives of South Africans.