Half a billion users and counting

Previously known as Praekelt Consulting, we’ve spent the last twenty years creating best-across-class intelligent products and services that have helped our clients connect, converse with and convert over 500 million users, across multiple markets, channels and languages.

We have a track record of two decades

For twenty years, we’ve been at the forefront of digital transformation – it shaped how we live, work and play. From digital platforms and system architectures to experience design and mutlilingual intelligent assistants – we have always been at the leading edge of customer experience innovation in Africa.
Our independence and scale make us agile.
Our scale allows us the flexibility to respond to market shifts in a way that our larger and more rigid competitors can’t. Our agile business processes have empowered our people to develop innovative customer experiences that not only respond to disruption, but drives it.

Building Africa’s best loved brands

We have partnered with some of the biggest names on the continent to reimagine the entire way in which their customers interact with them. Our past and present clients include DStv, Absa, Dr. Oetker, Telkom, Capitec, and MTN.
We are singleminded about success.
From planning to delivery, our Client Success team works proactively with our partners to unlock long-term project success and growth. Using a data driven approach, they help define project requirements, discover user insights, and develop solutions that leverage our integrated offerings to deliver game-changing customer experiences.
Awards and accolades
Our work has been recognised by prestigious organisations, featured in publications and at conferences, and loved by technology and design enthusiasts the world over.
Smarties Awards
Loeries Awards
MEA Markets Awards
We boast the best strategic, technical and design talent
Executive Leadership
Dawood Patel

Chief Executive Officer

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Ebrahim Vally

Chief Product Officer

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Renzo Zanetti

Head of Business Development

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Daniela Bielski

Head of Client Success

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Anri Theron

Head of Service and Product Design

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Stef Adonis

Head of Communications

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Bianca Braun

Chief Financial Officer

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Jeané van Greunen

Chief Client Officer

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Dr Colin Schwegmann

Head of Engineering

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Non-Executive Leadership
Gustav Praekelt

Non-Executive Director

Thabo Seopa

Non-Executive Director

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