Dawood Patel, CEO of Helm, confirmed that the AI work being done locally will be rolled out in Poland next. “This is an exciting time for us. We’ve been working with the team at Dr. Oetker in South Africa for almost three years now. Our relationship with them started when they approached us in Johannesburg to find out if technology and machine learning could help them make an even better pizza.”
“The announcement of our technology being rolled out in other markets comes at a time when we’ve rebranded from Praekelt Consulting to Helm – a new name taking on new markets with new vigour.”
Helm is synonymous with turning complex human realities into experiences users cannot live without. By introducing high-res cameras to the Dr. Oetker production line, using AI and computer vision, the team is working on being able to identify overtopped, uneven or substandard pizza on an ongoing basis.
Tobias Bauer, senior executive manager of the Pizza Production Unit at Dr. Oetker, says the business stands for a diversity of products with superlative, unmatched quality.