Helm, the South African leader in AI-powered customer experience solutions, has been awarded Best AI-Powered Customer Experience Solution 2025 – South Africa at the MEA Business Awards, an international programme recognising innovation and excellence across the Middle East and Africa.
The award, announced in December 2025, comes at a time when organisations across Africa are under increasing pressure to deliver more intuitive, inclusive and scalable customer experiences while responsibly integrating artificial intelligence into their operations.
Hosted by MEA Markets, the annual awards highlight businesses that demonstrate outstanding performance, innovation and impact within their sector. Helm was recognised for its ability to apply AI in ways that simplify customer interactions, improve service design, and deliver measurable value for both businesses and their customers.
Stef Adonis, Helm’s Head of Marketing, said the recognition reflects the company’s long-standing focus on practical, human-centred AI:
