In a world saturated with buzzwords and fleeting trends, authenticity is becoming one of the most powerful currencies a leader can possess. At Helm – a proudly South African customer experience (CX) solutions provider that has helped over 500 million users connect, converse, and convert across global markets – authenticity isn’t just a value, it’s how we lead.
Over the last two decades, Helm has carved out a reputation for creating intelligent products and services that deliver measurable impact. But behind every successful client story is a team led with integrity and purpose. As chief client officer, I’ve learned that courage and values aren't just ideals; they’re the tools that drive performance, build loyalty, and ultimately, shape a sustainable legacy.
My leadership journey began with a simple but powerful philosophy I adopted at 23 after reading The 7 Habits of Highly Effective People: Grow by growing others. At Helm, I live by what I call being H.I.P. – honesty, integrity, and passion. These aren’t just aspirational traits, they guide how I show up, how I lead teams, and how I engage with clients.
At a previous employer, a pivotal moment came when one of the company’s largest clients crossed a line that threatened the wellbeing of my team. The easy route would’ve been to comply. But strong values don’t bend under pressure, they stand tall. I backed my team, navigated the conflict with empathy and resolve, and walked away not only with a stronger client relationship, but with my team’s trust intact. That’s the power of principled leadership.
Today, courageous conversations have become part of the job and are not viewed as a bonus. So that might mean pushing back on a client, questioning a team decision, or calling out behaviour that crosses the line. Your voice matters. But real courage comes from being thoughtful and prepared. I always urge my team: don’t just raise issues, come with ideas. Speak up, but do it with intention and do it with respect.
Jeané van Greunen, Chief Client Officer
