Our strategy merged Avon’s overall vision with our digital one, based on three principles of inspiring, enabling and catalysing. This was equally important for the customers, the beauty entrepreneurs (sales reps), and the brand.
With two different sets of users – the people selling the products, and the people buying them – every word written, emailer designed, or strategy created needed to consider both users equally.
A whole new digital world
Before this overdue dose of digital, there was a limit on how many customers the average representative could reach and add to their customer base. By introducing UX-backed emailers, revamped digital brochures, and editorial-style blogs that educate online customers on all things beauty, they have more access to the world of Avon (and its reps) than ever before. Reps gained the opportunity to earn money from orders placed online by customers they haven’t even met yet.
CMO of Avon SA
An Intelligent Assistant for intelligent entrepreneurs
When the time came to kick off the Avon Rep Recruitment campaign, we knew that by meeting prospective reps where they already were (on WhatsApp) we’d be making their sign-up process that much smoother. Their personal info was collected on the chatbot, before an agent called them to complete the signup.
Increase in online revenue
Avon SA's new international ranking
Increase in emailer signups