Work
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Tracker Intelligent Assistant
Case Study

An Intelligent Assistant with life-saving capabilities

We partnered with Tracker to build a solution that dispatches armed response units at the touch of a panic-button on WhatsApp. No new apps, no new technology – just a smart use of Helm Chat™ and SA’s most popular social app.
Award winning work
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Challenge
With crime an ever-present issue in the country, South Africans need to be able to request help in an easy, fast, and familiar way. Our challenge was to provide as many people as possible with immediate access to armed response units.
Solution
A world-first WhatsApp Intelligent Assistant that is effectively one big lifesaving panic button. All users need to do is push a button and the closest armed response unit will come to their rescue.

Many ways to get help

While they’re on the way, a control centre agent contacts the user to check in and get any info they think might help. If they’re not able to answer the call, they can send info directly in the WhatsApp chat – from the colour of clothes to a description of the surroundings – it goes directly to the crisis agent and security responder.

You define ‘emergency’

Whether you’re in an unsafe area and need an armed responder, or find yourself in a domestic dispute where you can’t make a call, the chatbot is a subtle and simple way to get help instantly. The service, backed by our Helm Engine™ and Helm Chat™ has the potential to revolutionise the way South Africans access security – and in the future, medical – assistance.

Many ways to get help

While they’re on the way, a control centre agent contacts the user to check in and get any info they think might help. If they’re not able to answer the call, they can send info directly in the WhatsApp chat – from the colour of clothes to a description of the surroundings – it goes directly to the crisis agent and security responder.

You define ‘emergency’

Whether you’re in an unsafe area and need an armed responder, or find yourself in a domestic dispute where you can’t make a call, the chatbot is a subtle and simple way to get help instantly. The service, backed by our Helm Engine™ and Helm Chat™ has the potential to revolutionise the way South Africans access security – and in the future, medical – assistance.

Uber for armed response

This mobile technology response platform aggregates the armed response industry across the country. Much like hailing an Uber, when users drop their location in the chat, a distress signal is sent out to AURA’s network of security partners and the nearest responder makes their way to the user via GPS.

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Result

As South Africans, we’d actually prefer that the numbers here were a little lower as it would mean less crime. But this shows that the bot works, as does the fact that this has led to actual arrests by the SAPS.

290 K

Total interactions in 15 months

1

Average panics per day