Work
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SmartStart Education Assistant
Case Study

A smart solution for SA education in all 11 languages

An Intelligent Assistant that automates admin on WhatsApp, enabling early educators to give kids the attention they deserve.
Award winning work
Challenge
With early education being so under-resourced in South Africa, early learning social franchise SmartStart approached us to help them on their mission to give every child access to early learning programmes.
Solution
We built them an intelligent WhatsApp assistant that helps teachers automate a lot of their admin, giving them more time to focus on interacting with the children.

Solving the problem with automation

Together, we created a smart, simple solution that helps the teachers enable brighter futures by giving them what they need to provide for young learners. This includes a useful set of features to aide everyday learning. 

Solving the problem with automation

Together, we created a smart, simple solution that helps the teachers enable brighter futures by giving them what they need to provide for young learners. This includes a useful set of features to aide everyday learning. 

Cheap. Easy. Accessible.

Where exactly do these educational resources live in order to be accessible to the teachers? Easy – on South Africa’s most used app. Having it on WhatsApp instead of a website means that SmartStarters can use it in a familiar space, their own devices.

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We underestimate how difficult it can be for our early learning practitioners when they’re at full capacity. The technology we have developed here automates a lot of the admin, allowing the SmartStarters to focus on the futures they’re so very passionate about.

Nomsa Muthaphuli

Chief Operations Officer at SmartStart

11 official languages of SA

Too often in South Africa, we think, advertise and write in English, which is a second language for the majority of our population. With a SmartStarter community that spans so many provinces and tongues in South Africa, the SmartStart bot caters for everyone in all 11 official languages.

11 official languages of SA

Too often in South Africa, we think, advertise and write in English, which is a second language for the majority of our population. With a SmartStarter community that spans so many provinces and tongues in South Africa, the SmartStart bot caters for everyone in all 11 official languages.

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Result

The objective was to help as many SmartStarters as we can, and in so doing as many children as we can. Ultimately, in the next few years, we want to help SmartStart reach its target of 1 million children. This was designed to help.

1.54 M

Automated interactions

103 K

Children reached (stat via SmartStart)

11

Languages catered for

4,234

Unique users, all trained as early educators

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