Proudly South African and globally recognised, Helm wins top honours for AI-powered customer experience and marketing automation at the 2025 Business Excellence Awards

At Helm.africa, customer experience (CX) is driven by values-led leadership. Jeané van Greunen shares how courage, integrity, and human connection shape CX strategies that deliver measurable impact across global markets.

Artificial Intelligence is in a strange spot. With the explosion of AI tools and applications, we find ourselves teetering between two inseparable yet intertwined paths – the promise of extraordinary capability, and the peril of unmitigated risk.

Discover how multilingual AI is transforming customer experience in South Africa. From real-time translation to code-switching, see how AI helps brands connect, retain, and support customers in every language they speak.