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Using AI to enhance the call to action
Helm CCO Jeané van Greunen explores the role of AI in marketing today, and how the mighty CTA can benefit.
How Helm Gen™ Compares With Mainstream Generative AI
Weighing up a Retrieval-Augmented Generation solution against a platform backed by a Large Language Model, such as ChatGPT
Helm Gen™ – From RAG to Riches
Unpacking the intricacies of Large Language Models and opening the door for Helm Gen through RAG, a fitting form of Generative AI for the business world
MoneyUp Chat by Capitec aims to improve SA's financial literacy
WhatsApp solution developed for SA's largest retail bank aims to increase access to relevant financial education.
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